{"id":743,"date":"2024-04-19T20:58:25","date_gmt":"2024-04-19T20:58:25","guid":{"rendered":"https:\/\/pca.edu.co\/thekey\/?p=743"},"modified":"2026-05-13T12:03:42","modified_gmt":"2026-05-13T12:03:42","slug":"influencer-virtual","status":"publish","type":"post","link":"https:\/\/pca.edu.co\/thekey\/marketing\/influencer-virtual\/","title":{"rendered":"VIRTUAL INFLUENCER Y ROBOT INFLUENCER"},"content":{"rendered":"

VIRTUAL INFLUENCER Y ROBOT INFLUENCER, LA NUEVA CARA DEL MARKETING.<\/b><\/h2>\n

Por: Carlos Vega<\/p>\n

Estos \u00faltimos a\u00f1os, hemos visto como los denominados influencers<\/a>, personas que transforman su reconocimiento en redes, sirviendo de canal para las marcas en sus <\/span>estrategias de marketing<\/span>. No obstante, una nueva tendencia viene en constante crecimiento: los virtual influencer y robot influencer.\u00a0<\/strong><\/span><\/p>\n

\"\"<\/p>\n

\u00bfQu\u00e9 son los Virtual Influencer?<\/b><\/h2>\n

Artistas digitales crean Virtual Influencers, personajes digitales con t\u00e9cnicas 3D. Al igual que los influencers reales, tienen presencia en redes, seguidores e interact\u00faan con ellos.<\/p>\n

\u00bfCu\u00e1l ha sido el \u00e9xito de\u00a0 los Virtual Influencer en el medio digital?<\/b><\/h2>\n

Los Virtual Influencer han acumulado un gran \u00e9xito por una variedad de razones. Las marcas se benefician de la posibilidad de dise\u00f1ar desde cero un personaje que se adapta al 100% a sus objetivos de marketing, lo que representa una de las ventajas de los Virtual Influencers. <\/strong>Con esto garantizan aspectos como que el personaje logre transmitir exactamente valores, ideales y sentimientos determinados por la marca. Por otro lado; son m\u00e1s rentables que contratar con un influencer real; en cuanto al precio es m\u00e1s econ\u00f3mico y se cuenta con total disponibilidad para la promoci\u00f3n de los bienes y servicios de la marca.<\/span><\/p>\n

Marcas que utilizan virtual influencer en sus campa\u00f1as<\/b><\/h3>\n

\"kfc<\/p>\n

La marca KFC cre\u00f3 un influencer virtual del Coronel Sanders para promocionar un nuevo s\u00e1ndwich en 2018. <\/strong>Fue tanto el \u00e9xito, que la marca ha seguido usando a su virtual influencer en variadas campa\u00f1as publicitarias.<\/span><\/p>\n

\"influencer<\/p>\n

Puma emple\u00f3 a su virtual influencer \u00abMaya\u00bb en una campa\u00f1a del 2020 para promocionar su l\u00ednea de calzado \u00abMaya Natividad\u00bb. Maya, una modelo 3D, protagoniz\u00f3 videos publicitarios en l\u00ednea y redes sociales para presentar zapatillas deportivas y sandalias.<\/p>\n

Robot Influencer<\/h2>\n

Los Robot Influencer, son elaborados mediante IA, adoptan caracter\u00edsticas f\u00edsicas m\u00e1s reales y pueden interactuar con los seguidores de la marca, como lo har\u00eda cualquier ser humano, al igual que aprenden y se adaptan.<\/span>
\n\"\"Un claro ejemplo de esta tecnolog\u00eda es Shopia, la robot inflluencer, (<\/span>https:\/\/www.youtube.com\/watch?v=Hsv6cmDdt5g<\/span><\/a> ) dise\u00f1ada por Hanson Robotics, empresa con sede en Hong Kong y presentada al mundo en al a\u00f1o 2016. Entrevistada por muchos medios de comunicaci\u00f3n importantes como la BBC, CNN y el New York Times. Marcas como Audi han utilizado a esta robot influencer en diferentes campa\u00f1as publicitarias<\/strong><\/span><\/p>\n

Sin duda, un gran avance en inteligencia artificial para crear robot influencers famosos en marketing y redes sociales.<\/strong><\/p>\n

\u00bfSon lo mismo los virtual influencer y los robot influencer?<\/b><\/h2>\n

No, ambos no son lo mismo.<\/strong> Aunque ambos se pueden utilizar como personajes digitales, se crean con tecnolog\u00edas diferentes y tienen caracter\u00edsticas distintas.<\/p>\n

\"\"<\/p>\n

Virtual Influencer y Robot Influencer, una tendencia en crecimiento.<\/b><\/h4>\n

Los especialistas en marketing digital pueden utilizar influencers virtuales y robots como personajes en cualquier estrategia de marketing digital. M\u00e1s all\u00e1 de ser personajes digitales, se han convertido en una gran tendencia para crear campa\u00f1as llamativas y creativas.<\/p>\n

Bonus Track<\/h3>\n

\"\"<\/p>\n

As\u00ed creamos a Eliot, nuestro virtual influencer<\/span><\/p>\n

Paso 1: <\/b>Recreamos nuestra imagen a trav\u00e9s de una inteligencia artificial conocida como Discord ( <\/span>https:\/\/discord.com\/<\/span><\/a> )<\/span><\/h5>\n

Ac\u00e1 te dejamos una <\/span>gu\u00eda\u00a0 para principiantes<\/span> ( https:\/\/support.discord.com\/hc\/es\/articles\/360045138571-Gu%C3%ADa-para-Principiantes-en-Discord )<\/span>donde puedes consultar como puedes realizar tu propio personaje.<\/span><\/p>\n

Paso 2: <\/b>Discord siempre genera una imagen con cuatro opciones, escogimos la que mas se ajustaba con lo que quer\u00edamos.<\/span><\/h5>\n
Paso 3: <\/b>En Studio id, su versi\u00f3n gratuita ( <\/span>https:\/\/studio.d-id.com\/<\/span><\/a> ) cargamos la imagen para darle <\/span>vida a nuestro personaje<\/span>. (<\/span> https:\/\/www.instagram.com\/reel\/Co_JgjcubdM\/?utm_source=ig_web_copy_link<\/span><\/a>)<\/span><\/h5>\n
Paso 4: <\/b>Una vez en la p\u00e1gina la plataforma te permite digitar el guion que se convertir\u00e1 en la voz de nuestro personaje.<\/span><\/h5>\n
Paso 5: <\/b>Una vez terminado, solo toca descargar en formato .mp4.\u00a0<\/span><\/h5>\n

En nuestro caso quisimos darle un tono diferente a la voz, para eso usamos la pagina <\/span>narakeed<\/span> (<\/span>https:\/\/www.narakeet.com\/<\/span><\/a>) con la que obtuvimos un mejor resultado. Por \u00faltimo, solo montamos el audio en\u00a0 capcut, un editor de videos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

VIRTUAL INFLUENCER Y ROBOT INFLUENCER, LA NUEVA CARA DEL MARKETING. Por: Carlos Vega Estos \u00faltimos a\u00f1os, hemos visto como los denominados influencers, personas que transforman su reconocimiento en redes, sirviendo … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":9,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2,4],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-publicidad","entry"],"yoast_head":"\nVIRTUAL INFLUENCER Y ROBOT INFLUENCER<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo los virtual influencer est\u00e1n revolucionando el marketing. 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