{"id":386,"date":"2021-11-17T00:38:54","date_gmt":"2021-11-17T00:38:54","guid":{"rendered":"http:\/\/pca.edu.co\/thekey\/?p=386"},"modified":"2022-10-23T16:10:12","modified_gmt":"2022-10-23T16:10:12","slug":"mercadeo-y-publicidad-protagonista-en-expocreativo-pca","status":"publish","type":"post","link":"https:\/\/pca.edu.co\/thekey\/eventos\/mercadeo-y-publicidad-protagonista-en-expocreativo-pca\/","title":{"rendered":"Mercadeo y Publicidad: Protagonistas en Expocreativo PCA"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Cada a\u00f1o, el PCA busca visibilizar el talento de sus estudiantes evaluando: creatividad e innovaci\u00f3n.<\/span><\/h2>\n<h6>Por: Mg. Joaqu\u00edn Camargo<\/h6>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Con la batuta de Greta Brodmeier, directora de los Programas de Mercadeo y Publicidad, durante una semana \u2014del 23 de noviembre al 1 de diciembre estudiantes de todos los semestres acad\u00e9micos se organizaron en un total de 27 grupos, los cuales se sometieron a jornadas de evaluaci\u00f3n y selecci\u00f3n, lideradas por varios paneles de docentes expertos en diferentes \u00e1reas.\u00a0<\/span><\/p>\n<p><strong>\u00bfQU\u00c9 ACTIVIDADES SE REALIZARON DURANTE EL EXPOCREATIVO?\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante las jornadas, caracterizadas por una masiva asistencia, los asistentes tambi\u00e9n pudieron aprovechar las conferencias de actualizaci\u00f3n en Mercadeo y Publicidad,\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 entre las que encontramos <\/span><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo mejorar el posicionamiento usando herramientas de <a href=\"https:\/\/pca.edu.co\/thekey\/publicidad\/packaging-arte-y-ciencia-en-el-marketing-digital\/\">marketing digital<\/a>?<\/span><\/i><span style=\"font-weight: 400;\"> Liderada por el experto argentino Arturo Calcagno; <\/span><a href=\"https:\/\/www.sortlist.es\/blog\/personal-branding\/\"><i><span style=\"font-weight: 400;\">Personal Branding<\/span><\/i><\/a><span style=\"font-weight: 400;\">, con el doctor en Administraci\u00f3n de Empresas, Erick Jassir; y <\/span><i><span style=\"font-weight: 400;\">Acelerando tu app:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 de la ideaci\u00f3n a la Startup<\/span><\/i><span style=\"font-weight: 400;\">, por el docente investigador Ernesto Cantillo.<\/span><\/p>\n<p><strong>\u00bfEL EXPOCREATIVO CUMPLI\u00d3 LAS EXPECTATIVAS?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con resultados tan satisfactorios por la calidad del evento, y con una vara tan alta planteada en el 2020, la direcci\u00f3n de los <a href=\"https:\/\/www.pca.edu.co\/mercadeo.html\">programas de Mercadeo y Publicidad<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">empieza, desde ya, a planificar la pr\u00f3xima versi\u00f3n de esta jornada, que se ha convertido en referente y liderado procesos creativos para el mercadeo y la publicidad en nuestra regi\u00f3n.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Luego de una deliberaci\u00f3n de casi media hora, resolvi\u00f3 otorgar:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Primer puesto a Green Place, app para encontrar y comprar productos saludables.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Segundo lugar fue para Pet Date, una aplicaci\u00f3n digital que permite a los due\u00f1os de mascotas encontrarles pareja,\u00a0 as\u00ed como obtener beneficios.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tercer lugar que complet\u00f3 el podio de reconocimientos fue Edumy, plataforma enfocada a la educaci\u00f3n por medio de las plataformas digitales.<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Cada a\u00f1o, el PCA busca visibilizar el talento de sus estudiantes evaluando: creatividad e innovaci\u00f3n. Por: Mg. Joaqu\u00edn Camargo &nbsp; Con la batuta de Greta Brodmeier, directora de los Programas &hellip; <a href=\"https:\/\/pca.edu.co\/thekey\/eventos\/mercadeo-y-publicidad-protagonista-en-expocreativo-pca\/\" class=\"more-link\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":7,"featured_media":387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercadeo y Publicidad: Protagonistas en Expocreativo PCA -<\/title>\n<meta name=\"description\" content=\"Durante las jornadas se generaron conferencias sobre Mercadeo y Publicidad logrando as\u00ed, la participaci\u00f3n masiva de estudiantes e 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