{"id":249,"date":"2019-05-02T09:44:55","date_gmt":"2019-05-02T14:44:55","guid":{"rendered":"https:\/\/pca.edu.co\/thekey\/?p=249"},"modified":"2022-11-14T22:37:59","modified_gmt":"2022-11-14T22:37:59","slug":"raprappi-la-transformacion-del-domicilio-tradicional","status":"publish","type":"post","link":"https:\/\/pca.edu.co\/thekey\/actualidad\/raprappi-la-transformacion-del-domicilio-tradicional\/","title":{"rendered":"Rappi, la transformaci\u00f3n del domicilio tradicional"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Por: William Suarez Fern\u00e1ndez<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.grability.rappi&amp;gl=US\">Rappi<\/a> fue creada en el a\u00f1o 2015 por tres j\u00f3venes colombianos: Sim\u00f3n Borrero, Felipe Villamar\u00edn, y Sebasti\u00e1n Mej\u00ed. Actualmente, es una de las compa\u00f1\u00edas m\u00e1s reconocidas en Latinoam\u00e9rica con presencia en cinco pa\u00edses y m\u00e1s de 27 ciudades.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Recientemente, seg\u00fan algunos informes, contaban con m\u00e1s de 800 colaboradores en las ciudades donde ofrecen sus servicios, se estima que esta cantidad haya aumentado.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rappi ha tenido un crecimiento exponencial debido a que esta plataforma se transform\u00f3 mediante la econom\u00eda colaborativa.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">El \u00e9xito de Rappi no lo eximi\u00f3 de vivir el mismo dilema de todo emprendedor colombiano que busca trabajar con los mejores: acceder a mercados financieros. La diferencia de este caso particular estuvo en la decisi\u00f3n que tomaron: aprovechar la econom\u00eda colaborativa con restaurantes, supermercados, farmacias, tiendas express haciendo favores e innovando en el modelo de negocio con resultados sorprendentes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quiero resaltar para ustedes las tres grandes ense\u00f1anzas a partir de este caso:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">1. La posibilidad de experimentar, como la mayor herramienta para generar crecimiento.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">2. Probar nuevos modelos de negocio o hacerles modificaciones a los modelos de negocio actuales, de manera que nos permitan presentar una nueva propuesta a sus usuarios.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">3. El enfoque, es decir, no dejarse desorientar por diferentes oportunidades sin tener antes bien claras cu\u00e1les son las que importan y generan impacto.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A lo anterior es necesario que le agreguemos que debe comprender y leer las necesidades de nuestro entorno actual.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Datos tan interesantes como que <a href=\"https:\/\/www.uber.com\/mx\/es\/deliver\/\">UberEats<\/a> tiene su tasa m\u00e1s alta de descarga en los j\u00f3venes entre 18 y 30 a\u00f1os, muy similar al comportamiento de Rappi, y Mercadoni tiene su tasa m\u00e1s alta en personas adultas entre 51 y 60 a\u00f1os, nos hacen ver el mar de oportunidades en el desarrollo de aplicaciones que le generen ingresos y apunten a una nueva econom\u00eda del servicio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colombia se transforma en su forma de hacer negocios y generar bienestar a miles de familias por medio de las tecnolog\u00edas y la econom\u00eda colaborativa.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n<!--\/codes_iframe-->","protected":false},"excerpt":{"rendered":"<p>En 1.000 millones de d\u00f3lares fue valuada una de las empresas \u2018Start Up\u2019 que funciona en Colombia, as\u00ed lo asegur\u00f3 la publicaci\u00f3n digital de Estados Unidos \u2018TechCrunch\u2019. Esta organizaci\u00f3n fue desarrollada por j\u00f3venes colombianos y con una fuerte inversi\u00f3n norteamericana, la cual alcanz\u00f3 la valoraci\u00f3n \u2018Unicornio\u2019, <\/p>\n","protected":false},"author":3,"featured_media":513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rappi, la transformaci\u00f3n del domicilio tradicional -<\/title>\n<meta name=\"description\" content=\"Rappi es considerada la empresa que revolucion\u00f3 el domicilio tradicional, adem\u00e1s fu\u00e9 parte clave durante la pandemia del COVID19\" \/>\n<meta name=\"robots\" content=\"index, follow, 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