Abstract
This article details the principles that should be considered to have quality in higher education institutions, in order to satisfy external and internal clients and thus stay alive in the education market. Specifically, first, it points out how to achieve a customer focus, taking into account the benefits of applying leadership and staff participation; secondly, the process-based approach and the systems approach to management, optimized from the perspective of continuous improvement, which ultimately allows the decision-making based on facts, together with a symbiosis product of good relations mutually beneficial with the provider.