Abstract
Social marketing as a strategy is a tool that must generate in non-profit organizations, mechanisms for the promotion of their products and social services, generating value and satisfaction in their target markets. The objective of the study is to know the social marketing strategies formulated by the non-profit organizations of the District of Santa Marta, for the promotion of their products and services. A study was developed under the paradigm of the qualitative approach with a cross-sectional ethnographic design. For the selection of the subjects, the information that can be provided by the directors of the non-profit entities of the city of Santa Marta was taken into account. It is concluded that according to the directors of these organizations, these actions are developed to strengthen the promotion of their products and services, which lead to the positioning of the same in the mind of the samarian society
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